CHIC.AF distinguishes editorial judgment from commercial relationships. Our goal is to publish work that is accurate, useful, transparent and unmistakably ours.
Independence
Brands cannot purchase organic praise, CHIC.AF Approved designation or inclusion in an editorial roundup. Sponsored work is clearly labeled and developed with enough creative latitude to remain useful to the audience.
Accuracy
Names, dates, locations, product details, prices and material claims should be checked against reliable sources close to publication. Time-sensitive travel and hospitality details should be rechecked during updates.
Affiliate links
Affiliate relationships may influence which merchant link is used, but not whether an item receives positive editorial treatment. Affiliate links should use appropriate sponsored link attributes and be disclosed clearly.
Corrections
Material factual errors are corrected promptly. Significant updates should be reflected in the modified date when appropriate.